My 0.02: I'd interview your target market to find out if this is a pain point they recognize. Many of these projects are started out of decentralization idealism (for good reason, and it's not a bad thing), but as a business you do not want to be left having to educate your potential buyers about why they need this.
[0] https://twitter.com/teleclimber/status/1173345736013910017
Plenty of enterprises already need to self-host services, for compliance reasons (ITAR, FISMA, HIPAA, FINRA, GDPR, national data locality laws in Germany, Russia, China, South Korea, and others), or sometimes even just paranoia. The need is very much there.
But, like, we literally didn't know where to start. Pick up a phone and just, like, call people? Apparently that's how sales works but I'm sure as hell not the person to do it. I hate it when people call me! How could I call someone? So we didn't call anyone, and mostly hoped that fans on Hacker News would go sell Sandstorm to their IT departments for us. That was dumb and didn't work.
Sorry, my comment should have been more clear. I wasn't referring to Sandstorm or you in my comment and I didn't mean to accuse of you of such silliness. It was more a reaction to the poster above who said they were targeting "small business" without specifying which kind of small business and what they are solving for them.
Anyways, yes, there are many reasons for businesses (even small ones) to self-host. Other reasons include the ability to customize (you can't customize a saas, unless you're a gigantic customer), and longevity (Saas come and go, and switching costs can be high).
Something where you could install an app and bingo, it instantly worked on all endpoints around the globe.
Or where you once install "yet another CDN provider" component (app), and it instantly and automatically covers all the installed apps.
Kubernetes came close to this, but it requires significant amount of expertise, and honestly it is a matter of time until it gets smashed with something better.
In short, what we (businesses) want is "Click and serve". Sandstorm was so close and yet did not make the expected steps in that direction. This makes me sad, but this is life.
I wish this was true, because a lot of code in Kubernetes is garbage and their entire architecture of constant reconciliation is quite wasteful, but at this point is has essentially won in being supported by vendors. It'll be a long time before something can really push it away. Which sucks, because nobody wants (operational complexity) or can run it outside an enterprise environment, at least not in a way where you can expect a majority of helm charts to work (insanely high compute requirrements for control/instrumentation plane, requirement for loadbalancer and PVC provisioner implementation)
I really want a unified "let's not think about servers" model for using compute and storage but kubernetes is not it for consumers.