This isn't a website, it's a printer. We're already paying customers. If there was a paywall, we passed through it when we went to the store and dropped $100 on their product.
I suppose the big problem is that everyone gets into the data broker business when they get big enough these days. It fundamentally changes the expectations of your relationship with the company.
It's a lot like the Vizio/Samsung/etc Smart TV privacy fiasco. Back when you bought a $699 21" Zenith tube television, their business model was transparently "we make and sell televisions." The up-front cost was sufficient that they weren't too concerned with a trickle lifetime recurring revenue. There's no real place in that business model to focus on a data gathering side hustle, and you as a consumer had no reason to think they'd be interested that you kept the knob on UHF all night.
Similarly, if HP's business model is legitimately selling printers and printer accessories, there's very little information they need but are not getting from their existing "what retailers order for restock" and "direct sales and ink-as-a-service" channels. Even the obnoxious personalized 'you print lots of photos, buy our photo paper' ad doesn't require remote data submission; you could calculate it on the fly locally and pop up a banner, just like with 'you've printed 29 pages, time for a new cartridge!" I could see system and document info for crash log purposes, but even that's a one-time permission request you can make on demand.
I guess what's amazing is how much the tail has come to wag the dog-- they'd rather creep out people and run the risk people finding out losing the $100-plus-years-of-expensive-consumable sale in order to get that sweet sweet consumer-profile data worth a few dozen cents per-user in quantity.
Honestly, I want to replace my arthritic LaserJet 5 with something offering duplexing and more than four real-world pages per minute, but new printers seem to be doing everything they can to be a distasteful purchase instead of an exciting one.