The basic idea of making a phone to last for longer than current contenders is appealing. No mention about the battery being replaceable though, which in my experience is the real limiting factor on current phone longevity. Edit: it includes a free battery change, impressive at this price

Not sure what the business argument is to have far better specs /and/ warranty than other phones at the low price point (early bird is $200 for an octa core with 6GB RAM). I wondered if they are subsidized by VC but didn't see anything on AngelList. Curious if anyone knows more.