It's very valuable in building up evidence that naming and shaming doesn't work.

And also gives us a clear count, within a population how many people will continue to do it anyway.

As regulation of news media and social media are being designed, one of the big questions is what to do about that part of the population.

Most of them are triggered and trapping themselves on treadmills that go nowhere. And most of them need help getting off that treadmill.