Volkswagen’s bold plan to create a new car operating system

>However, each brand will still get to develop its own UX in the same way that Porsche and Audi can build very different-looking vehicles from the same MLB Evo toolbox.

This is really something I feel Microsoft could have done to gain some footing in the mobile/connected car space. I think they could have developed an light OS that was compatible with iOS and Android, and re-skinnable for the major auto groups, then it's of a matter of simply licensing it to them.

My car's software feels like the one thing in my life that I can't freely hack on. Given some sort of a mildly standard interface like the one in the article, I think it will be nice to have the ability to modify and maintain my car's tech internals just like everything else I have.