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Comment by acchow | Hacker News Reader

"that will mark a sort of end of an era. At the height of the unicorn boom, big tech companies could"

Except WeWork isn't a tech company.

Ben Thompson wrote an interesting article "What Is a Tech Company?" on Stratechery [1] recently where he discusses the trademark characteristics of tech companies and makes a convincing argument as to why WeWork is not one:

  So what about companies like WeWork and Peloton that interact with the real world? Note the centrality of software in all of these characteristics:

  - Software creates ecosystems.
  - Software has zero marginal costs.
  - Software improves over time.
  - Software offers infinite leverage.
  - Software enables zero transaction costs.

  ...

  - WeWork claims it has a software-created ecosystem that connect companies and employees across locations, but it is difficult to find evidence that this is a driving factor for WeWork’s business.
  - WeWork pays a huge percentage of its revenue in rent.
  - WeWork’s offering certainly has the potential to improve over time.
  - WeWork is limited by the number of locations it builds out.
  - WeWork requires a consultation for even a one-person rental, and relies heavily on brokers for larger businesses.

  Frankly, it is hard to see how WeWork is a tech company in any way.

[1] https://stratechery.com/2019/what-is-a-tech-company/

Please don't use indentation for quotes. The side-scrolling makes it completely impossible to read on mobile, and nearly impossible to read on desktop.

>So what about companies like WeWork and Peloton that interact with the real world? Note the centrality of software in all of these characteristics:

>- Software creates ecosystems.

>- Software has zero marginal costs.

>- Software improves over time.

>- Software offers infinite leverage.

>- Software enables zero transaction costs.

>...

>- WeWork claims it has a software-created ecosystem that connect companies and employees across locations, but it is difficult to find evidence that this is a driving factor for WeWork’s business.

>- WeWork pays a huge percentage of its revenue in rent.

>- WeWork’s offering certainly has the potential to improve over time.

>- WeWork is limited by the number of locations it builds out.

>- WeWork requires a consultation for even a one-person rental, and relies heavily on brokers for larger businesses.

>Frankly, it is hard to see how WeWork is a tech company in any way.

I can't believe HN doesn't have a solution for this after all this time. It's a tech forum ffs.

Eh, HN does have a solution for quotes; the way I formatted it. There's no technical solution for humans applying the wrong tool to the job. The mono-spaced non-wrapping style works well for code. I find it inexplicable that so many people persist in using it for quotes.

They have successfully marketed themselves as one and apart from a relatively small group, the common denominator perceives them as such.

Their troubles with an IPO suggests that they have not successfully marketed themselves to the broader investor class.

According to wikipedia "WeWork investors as of 2014 included J.P. Morgan Chase & Co, T. Rowe Price Associates, Wellington Management, Goldman Sachs Group, the Harvard Corp., Benchmark, and Mortimer Zuckerman, former CEO of Boston Properties"

They basically convinced a bunch of non-tech investors that they're a tech company.

I'm pretty sure the banks invested just to get a shot at collecting fees for ipo work

Actually, they haven’t.

They hold themselves out as Real Estate Agents & Managers.

You can see their SIC & NAICS codes here: https://siccode.com/business/wework-46

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