You can compare it to entrepreneur from a wealthy family
He can take risks, knowing that if he fail, it won't be to the ground
Damage to their brand worth billions
Cambridge analytica scandal costed FB a lot more then the fine
It cost them in their users trust
and that's the worst kind of punishment a large brand such as facebook can get
I guess there is a parallel with actual people. Personal reputation matters, but surely we need to be a bit more harsh when punishing certain behaviour.
It would have sent a strong message to other CEOs. Don’t fuck with people’s data.
But that seldom happens. It’s US, the rich rule the country.