If you want to add your own project to Conda, you need to use conda forge, because Anaconda itself is a curated distribution.

Maintaining a conda forge package has been, for us, a complete nightmare. If you depend on another conda-forge package you can have the issue that the library is configured to suit whoever first wrote the conda-forge package - i.e. by disabling parallelism or providing only shared/static libraries, and have that maintainer be completely unresponsive or unwilling to change it.