AT&T to lose 1.1M TV subscribers as DirecTV continues nosedive
arstechnica.com
arstechnica.com
I was a long-time DTV subscriber that recently cut the cord. It was a total pain, but I am now glad I did it and should have done it years ago.
What finally pushed me over the edge was a change DirecTV made. One day when you paused a program you were watching on your DVR, instead of showing a screensaver they’d show an ad for a Directv PPV movie. I have a bunch of movies on iTunes, I will literally never buy a movie on DTV. No way to disable it.
Something about the sheer stupidity of forcing an ad on someone who pays $200 a month (and knows they are overpaying) for a “premium” experience an ad for something they will literally never buy. It was just infuriating beyond belief.
I knew I would never be able to talk sense or get my voice heard at such a huge company. And I knew people would never cancel in large enough numbers that they got the message. But I cancelled anyways, pushed to do it, and glad I did.
But it did make me a hater to root against them. And so I am glad to hear that this decision among others is finally getting through to them.
Now I think I just need a home visit from one of the core developers of YoutubeTV to come and explain how I am supposed to use their dumb app and why they couldn’t make it like every other DVR in the past 20 years :)
When it was only a matter of months before the senior DTV leaders all announced their various retirements (after several having been placed in charge of AT&T areas), we knew it was only a matter of time.
Recently (in the last 45 days) AT&T has outsourced significant portions of their IT and finance and billing operations, on top of the already outsourced IT and customer service functions.
Now with them also having to fend off a very persistent activist investor I expect their focus to drift even more away from what the customer wants.