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Does Uber track the ride or the driver? App users are carrying out work and the business wants to track work. Asset track and telematics are product categories used in the industry where work is on the move. This app belongs in the same bucket.

Their own blog post says "workforce" instead of "business assets". http://hypertrack.com/blog/2019/09/09/open-sourcing-placelin...

I thougt it sounded very professional since tracking employees could be illegal while assets are fair game.

good point, the workforce seems to be the main use case. especially, because it provides an expense report feature