"Apple doesn't earn revenue by selling targeted ads"
Apple earns billions yearly from their search deal with Google. Apple earns billions from sales of targeted ads.
Apple earns billions yearly from their search deal with Google. Apple earns billions from sales of targeted ads.
I'm dearly hoping this targeted stuff gets enough backlash / blockage that adtech companies give up on it, or that DuckDuckGo and other more privacy-respecting companies end up winning in the end.
Apple does not earn millions from the sales of targeted ads. Google does.
Apple earns millions from selling a link to Google.
They also want to provide their customers with access to the best search engine. I’m sure they’d prefer that not to come with ads, but that option is not for sale.
Claiming Apple earns the money from targeted ads is like saying Herman Miller or PG&E make money from targeted ads because they sell something to Google.
Obvious bad reasoning.
Google could make its money a different way.
It’s true that if they did so they might not be a monopolist.
Who knows what the bidding for the default search spot would look like in that case, but it is their choice.
To put an extreme example, just because Apple pays Foxconn does not mean they don't benefit from what's effectively slave labour. They're not removed from the effects of their transaction. The principal works in reverse too.
I dislike Google’s business model but I use google search amongst others because they have a monopoly.
If a competitor arose that Apple’s customers were happy with, I’m sure they’d prefer to choose a different company.
Steve Jobs once said in an interview with Wired:
> When you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want.
Sadly, I think that quote applies a lot to Google as well. I think a lot of people, and at least anecdotally almost everyone I talk to, just don't/doesn't care about (or maybe understand the threat of) the collection that is happening. In the case of Google, they just want to find stuff on the internet without trying multiple times or adding additional keywords to their search.
Apple’s business model is about providing the best experience to their users.