> I'm not entirely sure what makes fruit machine bad, football stickers good. I would guess trading stickers is a social activity, and theres an in build limit to how many stickers you need? Where do loot boxes come out on these measures?
Is it not simply that the fruit machines are more addictive than the sticker packs?
The reason for this I think is probably the blinking lights and sounds, live control of the interaction (transaction) and environment, versus an inert packet of cards / stickers, that can at best be extremely shiny.
Of course, games are in a position to completely control the transaction and environment for maximum addictiveness, and given the lack of regulation (vs regular gambling) and technology, they can actually go beyond what fruit machines can do (or are allowed to do) to people.
They could, in theory, also make a more "boring" loot box that doesn't quite exploit our psychology as mercilessly, just a transaction. And then it would be more like sticker albums. Provided that the game allows free trading of any items in the loot box. Because that means you actually get something in return that isn't just a consumable.
But games will inevitably choose for the exploitative option, therefore yeah, regulate the hell out of it. It's not really a huge loss to culture or anything, nor is there IMO any fundamental reason why it is okay for people to make money that way.