Curation is the New Search is the New Curation
paul.kedrosky.com
paul.kedrosky.com
Isn't that pretty much how spam filtering for email works? If enough people say something is garbage, it goes in the toilet. The user is still free to look in the toilet, but usually they don't need to.
The current PageRank system is essentially that the creators of web content vote for what ranks highly based on what they link to, with the strength of their vote based on the strength of their incoming votes. Seeing that this difficult to compromise system is falling to pieces, I worry that an easy to game system such as you suggest will be laid to waste within days.
Email filtering is a bit different, since you can only vote down the things that you've been sent. It's difficult for you to mark your competitors correspondence as spam since you never have a chance to vote on it. Whereas with search, you can vote on anything you choose to search for.
There's also the question of whether it's really in Google's best interest to remove the spam. It's a plausible argument that they have no easy way out --- if they remove all the links to spam sites hosting Google ads, it's entirely possible that their revenue would fall precipitously. To argue that they need to remove spam, one first needs to conclude that they benefit from doing so.
I have more hope that a 3rd party might be able to solve this. Offer a series of browser plugins for Firefox/IE/Chrome that will allow you to black list sites from search results? Everything you mark is blacklisted for you forever, and once there is a consensus (likely with human oversight) it's globally blacklisted as well? AdBlock essentially works on this model, so it should be possible.
ps. Google already offers an official Chrome extension that does much of what you suggest: https://chrome.google.com/extensions/detail/efinmbicabejjhja.... It's somewhat ironic to note that many of the 'user reviews' for it on that page are actually spam.
Ultimately you need to know who is who, who is posting what. Is that what their internet ID lobbying is about?
Maybe they could have meta-moderators (crowd-sourced?) like Slashdot has (had? haven't been there in a while). People who review what people have reported as spam, and only the top 5% most trusted and consistent accounts would be used to actually influence live rankings.
For a spammer to get there, he would have to do lots of good work for a while, and risk losing that top spot as soon as he starts trying to do spammy stuff.
Maybe it would work... Any obvious way to game such a system?
If Wikipedia can work, this might just work. But Google would no doubt prefer an algorithmic way to solve the problem. Maybe some form of narrow AI is close enough in the pipeline...
I also suspect just taking the top 5 % will get a lot of false rejections, which is a real issue.
But when I say that there is a cost/revenue issue, it goes both ways: everybody thinks about the cost of spamming, but if the income coming from spamming decreases, it would also fight spam quite well. Decreasing this without decreasing google's revenue may be challenging.
Kedrosky uses the number (unsure from where) 234 million sites. At $1/site you could have a number of quite well paid people checking off whether a site is 'real' or 'spam' at a price that Google could easily afford --- if it would improve their bottom line.
Even if you went page by page, you could figure out a way to build an index of spam-free pages. But would this really provide sufficient economic benefit? I think the answer is no, otherwise it would already have been done. What can be done to change this?
Hopefully you could get enough legitimate uptake to make paying people to fraudulently vote wouldn't be worth it.
I think also if you didn't generate public feedback (i.e., you didn't list the most down voted sites for example) you'd avoid the kind of Beiber-to-DPRK stunt that 4chan would be interested in.