What... how... I don't even know where to begin with this.
What... how... I don't even know where to begin with this.
Connecting riders and drivers is one thing which takes advantage of their technology but their are others. Connecting riders and scooters, connecting couriers to restaurants and hungry people, connecting people who want to go to the Hamptons with helicopters, etc.
Uber will argue that it has nothing to do with the driving part and the driving is just one of the many uses of their technology.
The difficult part of that argument will be that they have so many rules and regulations that they place on drivers and rides that's it's hard to argue they're just providing a hands-off matching & logistics service.
Pretty clever wording by Uber here, I'd say. Although does not make sense to me.
the problem with that argument is that they have a lot of control of the driver side of the platform, directly through pricing and indirectly through ratings and access.