I just can't believe that even the moderately level headed people can tolerate the monotonously repetitive assertions by the Apple team - 'The best ever!, 'The fastest ever!', 'It's gorgeous!', 'It's so impressive!', blah blah blah and applause that follows. Sometimes I'm scared that some of us have forgotten that we have a choice not to watch or applause at this grotesque display of self stroking speak that comes out from apple twice a year.