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The infinite scroll is one of the reasons those websites are so addictive. My lizard brain has a hard time closing the tab when I "haven't reached the end of the page yet."

So it may be 'good' for keeping people on the site. But in the grand scheme of things I'd rather the page had a bottom.

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This. These sites don't use infinite scrolling because it is a great user experience they do it to keep people on their site. They do it to keep people engaged. The addiction. Most of those sites would actually be better with pages in terms of user experience, but that isn't the experience they are going for.

I think Instagram does a fairly good job of trying to have both. When you've scrolled through all the new posts, you get a green "You're all caught up" break point. You can continue scrolling past it if you want.

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