Yes, what you said is completely true. I am not saying that Apple is evil, I personally own Apple products and I think they're great (but overpriced). I just wanted to point out the length some people go just to have Apple in their pockets. Apple is not evil, but they know what they're doing, and they know that the prestige of their products is used by people to try and neutralize the sense of worthlessness they feel inside. This manipulation is even more evident now that they are selling phones that are almost identical to the previous generation, bring nothing substantially new to the table, if not new smokes and mirrors. I'm sure that in their headquarters, they now spend less and less time innovating and more and more time refining their selling skills.