Seriously. This giant phone trend is nonsense. Nonsense! I'm a 6'5" man with large hands who still swears by an SE, despite being mocked by friends and strangers whenever I pull out my "tiny phone". I had a 6S and promptly ditched it for an SE after feeling like the thing was designed to slip out of my enormous hands. That whole "reachability" feature they added when they started with this phablet obsession was basically an admission of guilt—"Yeah, this phone is too big for your hands and goes completely against our brilliant ad campaign about the phone vs hand size, but Samsung made a big phone and people are buying it! We're scared they're taking our customers away so we're making big phones now. Here's a workaround."

Thanks, I hate it.

As someone holding on tightly to an out of date iPhone and a 2015 MacBook Pro (oh my god, the current laptop keyboard/trackpad/port situation is a whole 'nother even more intense rant), I think Apple has fucking lost it product-wise. I'm saying this as someone who has been on Apple products since 1987 and lived through the dark days of Apple in the 90s.

To me it's an example of what happens when you put a finance guy and not a product guy at the top of the totem pole. Instead of asking "is this product the best it could be?" the thought process seems to be "Will this product make money? How can it make MORE money?"

"Yeah, it doesn't sit on a table flat anymore, but it'll sell when we market it as 'THE SHINIEST IPHONE EVER'"

"It sure is awkward to use one handed, but it'll sell when we market it as 'THE NEWEST IPHONE WE'VE EVER MADE'"

Bigger and bigger iPhones with better and better cameras and more and more letters tacked on to the end will sell to a captive audience when Apple has the brand power they do. And that might seem good enough when all you're doing is comparing yourself to what the rest of the market is releasing, and when market success is beating last year's sales. But is that the Apple we want?

Nope.

I want my Apple back. The SE was the last phone form-factor that still had Steve Job's approval on it, and it sucks that it's so obvious.