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Fair point. Once you start listing it out, you see how confusing they made it for users:

- OS X = "OS ten" - iphone X = "iphone ten" - Xcode = "ex-code"

Plus "XS" was "ten S"

Which always sounded like "iPhone tennis" to me

It's just occurred to me I never made that connection - every I know just calls it the XS (ecks-ess).

I think it was a fun "throw back" to when they released OSX (the previous version was called OS 9).

"OSX" is pronounced "ozz-icks" :)

Huh, I always called it the iPhone Ecks.

I can't really think of a 'tech thing' with 'X' in the name that is not pronounced Ecks.

They can call it what they want and I understand what they were going for, but it'll always be iPhone Ecks to me.

Shit, are we supposed to be pronouncing that "tencode"?