Part of it might be to find work where the grunt work is more closely related to business goals. Seeing its purpose (and assuming you care about the business goals) might provide the drive needed to do the work.
For me, I haven't worked in an organization where I would be rewarded in any concrete way if the business achieved it's goals. (0 equity, pay based on market forces more than effort) So I don't particularly care about business goals in any real sense as they don't appear to align very well with my personal goals. Honestly I just do whatever looks best on a resume at this point.