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Apple is including 1 year of service free with new hardware. That is going to be a very strong push and get a lot of people using it.

A genius move to get their service going and give it exposure.

The $5/month price is probably going to ensure no one cancels after the year.

Exactly, even if people are not using it heavily the price is so low that it makes sense for them to just keep it.

$5/month is a pretty reasonable price considering there won't be a ton of content

Hopefully Apple's content is more HBO-like and less Netflix-like.

Apple TV+ subscription service