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Because stripe is essentially in the business of fixing broken, old stuff in the payment business. It made a really good core product that developers love, then branched out to other payment-related products and applied that same excellence to those products, too. It is user-friendly, has helpful support, and can be easily integrated. In short, it solves real problems without making itself one more head-ache for people.

Stripe was first to market with a simple payments API. It established their brand. But I don’t think anything else they’ve done is different than the status quo. Getting a credit card, loan, or incorporated is more or less the same at Stripe vs elsewhere.

If you watch Kat's recent "How to Launch (Again and Again)" talk: https://www.youtube.com/watch?v=3xU050kMbHM&feature=youtu.be

Stripe YC S2010 gets cited as often doing it right with launches across all social channels including Hacker News, with the founders jumping into the threads to answer questions.

It's because we had our conference this week and chose to launch a lot of new stuff. :)

I had to look it up, but Stripe got Y Combinator funding, so that's likely it. I was also confused about why it comes up so often here.