Is this true? I am skeptical. If it is true it speaks to the mindboggling ignorance of Silicon Valley decision makers. I was living in a small (<500k metro not in california in 2009, and there were already 2 branded “coworking” businesses (that were well marketed to the tiny tech community). I may be the exception but I had not heard of WeWork until much later, but I wasn’t in a talent resource decision making position at the time, it wasn’t really my need to know those things. If it was and I didn’t, I would have fired myself for gross incompetence.