AWS is market leader in public cloud, which is probably the fastest growing class of energy consumer. Already overtaking traditional industrial energy consumers such as steel.
Assuming this market trend will continue, what can AWS realistically do to mitigate their impact?
In fact I would think the best thing industry can do to reduce energy consumption is to move their data to a cloud provider. It takes far less energy to cool one large room with servers from a dozen companies than it does to cool a dozen server rooms with private on-prem servers.
For instance, though it may not currently be economic, how about pre-cooling using renewable energy. Locating data centers next to hydro / geothermal sources? Larger UPS? Load balancing across DCs with available renewables? Other mitigations to get ahead of the issue?