I put stuff like this up there with the "debate" over plastic straw bans: just fodder for industries to use in muddying the waters until the last minute.
With climate change, it's clear we're past the point of no return, but we would still do well to ignore stuff like this which is self-indulgently provocative to no end. Just because disaster is baked in doesn't mean stuff like this needs to be pumped up - allowing for further procrastination and denial, when we could be trying to prepare for the fallout.