How to Write Well

To add to that, the one of the biggest takeaways from the video, and what is also mentioned in this post, is to 'open people’s eyes by proving the status quo wrong'.

People only read things if they find value in what you have written - they are less likely to pay attention if the article is written in a way that best demonstrates how much you (the writer) know about something. And, showing readers that their understanding might have some gaps is a good way to sustain their interest.