This raises the interesting question; how much is our attention really worth, say, per month, when it comes to ads? Per this vox article, https://www.vox.com/recode/2019/6/24/18715421/internet-free-..., it would cost $35 per person in the US per month to replace ads in the US to cover the profits from ads. Maybe this isn't the right way to think when pricing attention though.