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Will anything change? Take bottled water as just one example - mostly sold in plastic bottles. Just look at this chart of bottled water consumption in Europe from 2017. Good luck getting people to change their consumption habits:

https://www.statista.com/statistics/455422/bottled-water-con...

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You have to hand it to the bottled water companies. They pulled off what must be one of the biggest cons in the world. First world countries with potable tap water buying it in bottles with inflated prices because of reasons.

I'm sure it can be done - Sweden has 1/18th the consumption of Italy. So just copy Sweden. The biggest obstacle is probably the plastics and bottled water companies, who make billions on keeping consumer habits (and laws!) as they are: https://www.washingtonpost.com/blogs/govbeat/wp/2015/03/03/a...

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