Its a robotic form of expression you see everywhere these days. People are trained how to do one thing well for one context. They take that blindly and apply it to everything they see whether it fits or not. They do it blindly because thats what all the other "educated" folk are doing.
Jaron Larnier has a nice term for it - digital maoism.
You see it in how Journalists and news orgs behave when you visit poorer countries. They are all trying to be CNN in fancy suits and surrounded by flashy graphics covering a cancer ward with no electricity. You see it in the Entrepreneurs and Engineers who want to emulate Apple or Google, more worried about the smoothness of GUI and the typography and icons than thinking about why an uneducated poor person needs it.
While this cognitive dissonant prettification style is all pervasive, whats really interesting is not everyone falls for it. Somehow nature has ensured populations will always have people who go the other way. And thank god for them.