The goal is to setup GSM-based emergency networks from scratch very quickly in severe disaster areas where infrastructure is disrupted by natural or other kinds of disasters.
For example: Nepal after the devastating earthquake in 2015.
They're flying in containers of GSM network equipment, diesel generators, fuel, along with technical people to get things going. Then they'll hand out SIMs/phones to emergency workers ASAP in order to empower logistics in a disaster zone.
It's manned by (obviously still paid) volunteers out of their normal working force.
This is based from Sweden mostly, I think. I'd expect the usual foreign travel insurance thing, perhaps with an additional hostage negotiation insurance for particular regions.
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Presumably neither of these would be needed for Waffle House employees from the US who travel to another US state?
For well-run companies these kinds of things are a win-win thing. The company gets more loyalty, the employees get more motivation and the "end-users" get help. Perhaps the Waffle House is just a well-run company?