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Something like unchained.shop. Hybris is uncool and too expensive to customize. I agree it's a good thing for engineers to launch.

Stripe is an example of it. They do have a dashboard, but at the end of the day, without implementing their AI or stripe.js, there is not much you can do with them.

It seems like a great business model for engineers to try out ideas.

Schema.io eCommerce API. Pretty cool actually if you look in to the details.

Pretrained ML models.