My vote is for "cynical corporate dormitories"
Since it's such 1984-speak.
Years ago they called these things tenement buildings. Although the word can mean any multi-home building, it usually is used (at least in the USA) as a reference to high capacity, low footprint, urban living arrangements.
So, yeah. It's a nice way to solve housing crisis for relatively low income living, but don't act like it's some sort of innovation that people are going to find super desirable. Because most people won't. Some people do, but most people kinda want their own house.