Will all batches get updates for the same duration? Will they all get same day software releases? How about support? Will there be subtle differences that cause headaches? If you opt for one revision over another and that has issues, what's the process going to be to handle that case?
Rather than just having a single shipping device with a fixed design they're going to incrementally change it, and I fear it's going to be an absolute disaster.
I think if you visit this comment in exactly a year's time I'll probably be right, and it'd hardly be a surprise.
I absolutely agree with smacktoward, they're doing this to hide the fact they're simply not ready, but instead opening a can of worms that could devastate the entire project.
Not a fan of this, you can only hope this is the right move forward.