(a) have very little skin in the game.
(b) they get to make decisions about what other people have to do with their money
(c) they tend to recommend more stocks with less turnover than typical active managers
(d) they tell the public ahead of time what will be bought or sold, so traders get to buy/sell ahead of time
(e) their actions are relatively predictable, thanks to a long history of sticking to their stated goals.