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Anything with DRM is not sold, it is leased. My bugbear is that they still have "Buy Now!" buttons and such, which to my mind is fraud.

I wonder what the reaction would be if it said, "Lease Now!" instead?

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I suppose "Buy Now!" refers to buying a license.

It would still be misleading in that case, because you are on the e-book's page, not the e-book's licensing page. Or at least, you are led to believe that's the case.

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