Why would anyone accept an unbounded liability for no benefit?
Also: GDPR hygiene works in the US as well. You've got some way to catch up though; you even allow a lot of really bad food substances that are banned in the EU (and most of the civilized world), just because... profits. It's all kind of a sad states of affairs for a supposedly first world country.
Which probably pays the most anyway because I doubt the Chicago Tribune has a big EU direct marketing department.