From [the guidelines](https://news.ycombinator.com/newsguidelines.html):
> Please don't comment about the voting on comments. It never does any good, and it makes boring reading.
> Please don't comment about the voting on comments. It never does any good, and it makes boring reading.
I think you're right in that "site content" is a good-enough proxy for users/viewers/targets for advertising, tho I also readily understand why advertisers would always like more info with which to target their ads.