The best part of the book is that each chapter is o Ly like 4 pages. So it doesn't spend 40 pages on one simple concept if it can be explained in 2 pages.
The bad side is that it only has a minimum number of examples. More examples would have been nice.
In your post you present a lot of new information that could help your business but you don't have a lot of experience in those matters. Don't let this stop you from trying them. Instead learn as you go. Keep them under constant surveillance. Figure out what you want a strategy to accomplish. As you utilize it, if it isn't leading you to your goal, cut it off. If it is then foster and encourage it.
Any idea where can I purchase an epub version? I try not to buy printed book and I have no access to Kindle.