I don't find anything but objective summary of what happened in their post. No hostility at all. But that's just me.
If they consider some chest bumping helps them to get more business to support their future freebie bug hunts, I'd call it fair.
Also, I think bragging rights motivate a lot of white hats doing valuable work for free. Would we be better off without them?
That said, I'm not saying being impolite is ok.
Correctness should forgive any amount of "tone", if indeed we care about correctness.
Having said that, I do not think, in this case, there is significant tone/attitude. Naming names was not necessary, however.
But this... what they did is tooting their own horn, at the expense of others, and that annoys me. "look how great we are and how much the others suck".