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Comment by moinism | Hacker News Reader

I'm skeptical of all these companies with "AI" logos. I don't see much intelligence in generated logos.

Why:

1. The logo icon is almost always from a service like The Noun Project. Probably fetched with 'category' of the company user enters. If it's not an icon then the first letter of the company name, why not?

2. The generated logo has the company name in different combinations of fonts, background and foreground colors. A simple algorithm with random value selection can do that. Where's AI in that?

Either AI is not being used at all or not to its full potential at least.

Why don't I see a logo for my product that has an icon like, say Airbnb's "A" or Apple's "Bitten Apple". All I get for my tech product are small mobiles and browser windows.

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Your skepticism is partially correct and we've been pretty open about what we have and how we're applying ML. Lets take the example of getting all icons from a single category. If you choose the category food and your description contains "apple & bananas", it's not trivial to get an icon with an apple and banana unless you are using some sort of ML. Moreover, which fonts to put together is also not trivial. If we just start putting random stuff together, you'll be able to differentiate it pretty easily.

Now to your last point, we are working on something like that. We are training a deep learning architecture that creates logos from scratch, the stuff you are talking about. But we wanted to ship a simple yet decent product before we started working on more sophisticated stuff. In a couple of months, users will have option to select icons that are entirely generated by an AI engine.

I hope that clears some things. AI is being used in many places but there are also atleast 2-3 features that we're working on right now which will really exhibit the effectiveness of AI here.

Let me know if you wanna chat more about this. Happy to talk!

Doing a simple product before a more advanced is practical. I look forward to the more advanced, deep learning version!

You can follow us on twitter https://twitter.com/DesignwithAiHQ

For updates on our product.

Some of the points you make were also brought up in the ShowHN post for 'My Brand New Logo', which similarly uses AI as it's USP. I would like to know, what differentiates your service?

https://mybrandnewlogo.com/

https://news.ycombinator.com/item?id=19076745

What we are doing different?

We are training a deep learning architecture that creates logos from scratch. But we wanted to ship a simple yet decent product before we started working on more sophisticated stuff. In a couple of months, users will have option to select icons that are entirely generated by an AI engine.

I obviously have no idea how this product works. But it is true that for many companies it is just that we built a rule based algorithm and we call it AI because it sells better than calling it machine generated content.

What is the difference between AI and an algorithm, anyways? In what way is it incorrect to call any algorithm an AI?

It is incorrect, from a marketing perspective, to ever not call an algorithm "AI."

Doing this results in decreased revenue.

Honestly speaking, having worked on over 8-10 ML and DL projects in last 4 years, I am quite aware of the fact that the term "AI" is used at places where it shouldn't be used.

The term "AI" in our product comes from the fact that in long term, we actually want AI to create entire logos/icons/fonts and we're actively working on this right now. Most of our current models use Conv Nets, Word Embeddings, and Random Forests which still atleast come under the category of AI.

The reason I have been trying to explain everyone about the inner workings of our product is to demonstrate that we're indeed using different ML systems and they actually make sense where they're used.

I guess because a person created and programmed in the algorithm.

For AI you’re supposed to give it a pencil and the computer teaches itself to draw.

I guess AI doesn't exist then.

Shhhh, if it seems magical, call it "AI" or you don't get funded.

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