Firefox gained the marketshare it did because power users relentlessly evangelized it to non-power users.
There was some of the same phenomenon with Google, but the real difference is that Google pushed Chrome very strongly on the biggest web properties in the world, had it packaged in some other software installers, and advertised it. That's why Chrome has the market-share it does today.
Mozilla appears to now be courting the ordinary user market without having either the passion of power users driving it, or the world's biggest web properties shilling it.
To this day, visiting google.com (#1 website) in my default browser pops up a large notification informing me I need to switch to Chrome to 'hide annoying ads and protect against malware on the web.' Visting YouTube.com (#2 website) pops up a slightly less annoying notification on the bottom that says "Google recommends using Chrome, a fast and secure browser."
I haven't been able to figure out for years now how they think this is going to work. Ordinary users are going to do what their IT administrator/IT friend says, use the OS default, or use products recommended by massive marketing campaigns.