And saying “don’t fly, knuckleheads” isn’t the same as saying “don’t ski”.
The snow trains are arguably a better way to do it: you don’t have to get a stupidly early flight and you don’t face a 2+ hr coach ride to the resort. In some resorts the train leaves you ten minutes from the slopes.
That’s how we help in small ways with this, not short-sighted stubbornness but with better solutions.
Fewer skiers flying might change the economics of Nightstar too: a proper luxury sleeper train from London to the slopes. I’d genuinely prefer that to ever getting a coach again.