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I think it is a dire logical error to equate capitalism, which arises naturally out of fair and mutually consensual dealing between humans, and the neverending consumer consumption drive epitomized by the global west.I don't think "really existing capitalism" "arises naturally out of fair and mutually consensual dealing between humans".
We should not confuse trade (which always existed) with capitalism, which is a relatively recent development (circa 14-16 century and spread from then), tied to banking, stock market, industrialization, the "protestant work ethic" and so on.
https://en.wikipedia.org/wiki/History_of_capitalism#Origins_...
For millennia civilizations had trade but no capitalism.
Plus histories of early capitalism mention how rural populations had to be pushed, by government decrees, unfavorable ad-hoc laws, manufactured famines, and so on to go and become workers.
And of course, modern capitalism, with rampant commercialization of all fields of life, advertising, the stock market, etc is another thing entirely.