WSJ put the onus elsewhere than themselves.
That this is a long-established tendency of the empowered. See Annie Leonard on "anti-littering" campaigns (responsibility dodging by manufacturers of disposable packaging and goods so packaged): http://www.worldwatch.org/system/files/AlterNet-SOW13-AL-102... (PDF). It's very much a blame-the-victim approach.
That there is no mention at all of accountability for the distributors, amplifiers, curators, and promotors of disinformation.
Once you start looking for such patterns, they become painfully apparent. I've taken to calling them out.