"Accountability" used to be the job of the Fourth Estate, at least ostensibly, but they abandoned that job no later than the 80s, and now need to be held accountable themselves, since they're manifestly incapable of self-policing. The hope would be that somehow independent organizations would use the internet to do this, but the gatekeepers of search make this impractical. Consider the trajectory of WikiLeaks' perceived credibility, and that is best case. Everyone else has been reduced to"conspiracy theorists."