We don't want to keep working for nothing, we don't want to keep hoping for that next raise, we don't want to pretend to be smarter or cooler or better than we are. What a horrible way to live in the age of plenty. Maybe, we like cold pizza.
Bougey is a dirty word. We want to chill. We want fairness. Simplicity is where Happiness lies. There's nothing bad about that.
What is "grand" anyway? Those 500 people currently living that the rest 7+ billion should aspire to be? Nah. I'd rather be like my grandfather. Smiling even when I'm old.
It's hearkening back to a simpler time, and this gives me hope that more people might be "getting it"
edit: typos