All the titans of physics, including Albert Einstein, believed in a zero energy universe. Electromagnetism represents positive energy while gravitation represents negative energy.
Energy is related to change of state, which brings us to action. Action is measured in J⋅s. The famous Planck's constant, h, is 6.62607015×10−34 J⋅s.
Energy = Action / Time = (Energy x Time) / Time = Energy
Essentially, a given amount of energy causes a certain amount of state changes per second.
Since the total energy of the universe is 0, once the universe reaches equilibrium, it should be back at the Big Bang, with no change to its initial state.
If one believes entropy is actually only increasing, probably largely informed by the electromagnetic field, then we should end in the so-called Heat Death instead of the aforementioned Cyclic Universe.
A lot of the eventual informing will come from knowing more about the magnitude of expansion of spacetime - its history of values through the past, present, and future.
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https://en.wikipedia.org/wiki/Zero-energy_universe
https://en.wikipedia.org/wiki/Action_(physics)
https://en.wikipedia.org/wiki/Planck_constant