Wag is sitting in the exact same space as Homejoy which has the same fundamental problem - there is a natural relationship between both sides.

Beyond discovery there is no reason to keep the relationship on the platform.

Comparisons to Uber or AirBnB don't really work here as there is no natural relationship with your Uber driver and the lack of repeat visit to the same destination keeps repeats/relationships down.

Wag is fighting a capitalistic force. Beyond the initial discovery/relationship build - once the end user and dog walker has found someone they really like, what value is being added by staying on platform?

They're just taking money...