I briefly worked on recommenders for a fair sized fashion retailer. I was flabbergasted to learn just how much certain shoppers spend. (Though we purposefully called them "platinums", vs "whales", internally. Better optics.)

For me, becoming more aware of "whales" highlighted other power law distributions, Pareto's Law, or whatever we call it, throughout society.

A few "bad apple" cops get most of the complaints.

A few alcoholics drink a lot more than others.

A handful of people do most of the property damage crimes.

Etc.

So whatever else comes from this "freemium" awareness, there are some useful, important policy implications.