The value Loop gets with this level of access to user data will far outweigh any benefit they offer. No wonder they're giving it away for free. How much do you think users should be charging Loop for this data?
The product hits a lot of checkboxes for me as an overloaded project manager. If this ever turns into something self-hosted or (ideally) run-able directly from my workstation/phone without a cloud account, I would very likely give it a try! Best of luck.